Denver Sports Betting is a sports media company created to both entertain and educate people on sports betting. When we engaged DSB, all they had was a URL and a dream. They initially elected to build a drupal website which negatively affected SEO because of how it was built.

What We Did

There’s nothing better than a WordPress website if you want to do SEO the right way. It integrates better with Google search over any other website platform. We rebuilt the site from the ground up on WordPress, added schema markup, and created a Google News sitemap so DSB would start ranking better in Google.

The new website resulted in a steady increase in impressions and also attracted a new investor, who also happens to be a Denver Broncos HOFer, to their team. DSB is now able to show up organically in search results driving new users into their digital ecosystem to make smarter betting decisions.

Results

  • 360+ keyword rankings in sports betting
  • 293,000 impressions over the last year
  • Famous investor attracted